What is a key characteristic of a good survey?

A key characteristic of a good survey is that it contains clear, non-technical language. This clarity is essential because it ensures that all participants can understand the questions being asked, regardless of their background or familiarity with the subject matter. Minimizing jargon and using straightforward language increases the likelihood of accurate responses, as participants are less likely to misinterpret the questions.

Using clear language fosters inclusivity, allowing a wider demographic to engage with the survey, which can lead to more reliable and valid results. In addition, this approach can help in reducing participant frustration, making them more willing to complete the survey thoroughly. The goal of obtaining high-quality data is significantly better supported when the survey is easily understandable by its target audience.